Every click, purchase, and ticket — assembled into a portrait that updates in real time
Growth leads debugging churn funnels. Analytics directors stitching online and in-store. PMs proving their feature moved retention. Segment sees what you couldn't.
700+ connectors
Data flows in from everywhere you operate
Clickstreams, purchase histories, support tickets, warehouse tables, CRM records — unified in one place, refreshed with every interaction.
700+
Pre-built connectors
10T
Rows synced last year
48K
Events processed / min
99.9%
Uptime SLA
Interactive Explorer
Play with fragments of the product — before you sign up
Hover the histogram. Watch the Venn animate. The retention curve draws itself as you scroll. This is what your data looks like inside Segment.
Churn Analysis
Days-to-Churn Distribution
Hover bars to inspect cohort
Retention
90-Day Retention Curves
Cohort Comparison
Activation Overlap
2,841 users completed all three milestones — 34.3% activation rate
Predictive LTV
Top 20% Identified
Marcus T.
$4,820Priya K.
$3,940Devon W.
$3,210Soo-Jin L.
$2,780Scores refresh every 6 hours — 57% YoY accuracy lift
Your data, not a demo dataset
Connect your warehouse or CDP in 5 minutes and see these charts populated with your actual customers.
Proven at scale
The teams who ship at midnight already know
57%
YoY growth in Predictive Traits usage
10T
Rows synced to cloud warehouses last year
700+
Pre-built source & destination connectors
4,000+
Brands trust Segment for customer data
We were stitching 14 separate data sources by hand before Monday board meetings. Segment collapsed that into a single view we can trust. Our analytics director hasn't worked a Sunday in four months.
Rachel Okonkwo
Director of Retail Analytics · Northfield Commerce
Churn debugging at midnight
Growth leads pull up journey maps and find the exact dropout step before standup.
Monday board deck, done by Friday
Retail directors stitch in-store and online behavior automatically — no SQL required.
Prove your feature shipped value
PMs show day-30 retention lift in the cohort that used the feature — with one query.
Trusted by thousands of innovative brands
Predictions
Act with foresight, not hindsight
ML surfaces churn signals and LTV scores 14 days before your team would notice. No data science team required — Predictive Traits wire directly into your campaigns, Slack alerts, and CRM.
Zero-copy warehouse integration
Predictions run against your Snowflake or BigQuery data without moving it.
57% YoY accuracy improvement
Our models get smarter with every interaction across 4,000+ brands.
Activate in 2 clicks
Push churn-risk segments to Salesforce, Intercom, or any of 700+ destinations instantly.
Predictive Traits
Updated 6h ago · 24,847 profiles scored
Likely to churn (14d)
Intent to upgrade
High LTV potential
Feature adoption risk
Expansion candidate
Activate top churn-risk segment to:
Churn reduced by 23%
After activating high-risk segment to Intercom — Clarit SaaS, Q4 2025